Bikaaoo finds a buyer at last

<div class="section1"><div class="Normal">MUMBAI: Sometimes, a little bad publicity reaps rich dividends. Starlet Preeti Jain''s debut film, languishing for want of distributors for two years, has finally found a buyer.<br /><br />And although those connected with the film are at pains to point out that it was sold before Jain''s rape accusations against filmmaker Madhur Bhandarkar, many prefer to take that with a pinch of salt.Interestingly, the title of the film has been changed from the bland <span style="" font-style:="" italic="">Sab Kuch</span> to the more suggestive <span style="" font-style:="" italic="">Bikaaoo</span> (For Sale).<br /><br />The publicity campaign of ‘<span style="" font-style:="" italic="">Bikaaoo''</span>, whose production rights were bought by Balakrishna Shrivastava, has been kicked off with colour posters in film trade magazines.<br /></div> </div><div class="section2"><div class="Normal"><br />The film, in which Jain plays a wife who has to turn to prostitution to save her ailing husband''s life, will be released in September.<br /><br />Industry sources point out that the promotional campaign for the film is well timed, with Jain hitting the headlines after her rape charges against Bhandarkar. <br /><br />However, B R Ishara, the director of the film, vehemently denies that the makers are trying to gain mileage out of the scandal. "The production rights were sold to Balakrishna Shrivastava three weeks before the controversy broke out.<br /></div> </div><div class="section3"><div class="Normal"><br />So, there is no question of trying to cash in on the hype," he says.<br /><br />Jain, on her part, is looking forward to her debut film. "I am happy it is finally seeing the light of the day," she says. "Also, it goes on to prove that I don''t need a Madhur Bhandarkar to boost my career." The starlet admits that the media exposure gained through the Bhandarkar case could play a part in generating interest in her debut film.</div> </div>