MCC starts ‘Meri LiFE, Mera Swachh Shehar’ campaign

Mangaluru: The Mangaluru City Corporation (MCC) on Saturday launched the ‘Meri LiFE, Mera Swachh Shehar’ campaign of the ministry of housing and urban affairs (MoHUA), to collect unused or used plastic items, clothes, footwear, books, newspapers and toys from the public. Recycle, refurbish, and reuse (RRR) centres have been opened at 14 places, including Surathkal, Lalbagh, Mannagudda, Valencia, Kavoor, Hampankatta, Madhavnagar, Bajal and Tannirbhavi in the MCC limits. The initiative aims at making public places in the city free from the garbage menace. Citizens will receive eco-friendly products in exchange for their goods, as a part of the campaign.MCC commissioner K Channabasappa said that the initiative is taken up as a part of the Swachh Bharat Mission 2.0 scheme. “It aims at recycling the products for a sustainable lifestyle, and thereby help in conserving nature. ‘Meri Life, Mera Swachh Shehar’ is a concept to reduce the production of items that can be recycled and reused, and thereby protect the environment. Under the initiative, RRR centres will be functioning till June 5, to collect old and reusable items from the public,” he said, and appealed to the people to make use of the facility, by handing over used plastic carry bags, toys, clothes, chappals, newspapers, old books, electronic equipment and other items that can be reused. “In accordance with the campaign, the city corporation has prepared a reusable eco-friendly cloth banner. The fluidity of a fabric banner gives them a unique appearance when used outdoors,” the MCC tweeted. The directorate of municipal administration also launched animation videos to promote the ‘Meri LiFE, Mera Swachh Shehar’ campaign across the state.Manjushree N, director, National Livelihood Mission, said in a video message that the main purpose of the campaign is to reduce the quantity of waste that reaches the dump yards in cities across the state. Further, used items like books and toys will be helpful for underprivileged children in special care homes in cities, she said.