This story is from January 14, 2011

Rum-drinking touches a new high

With no respite from cold, bacchus lovers in the city seems to have gone on a rum drinking binge. The data given by UT excise and taxation department suggest that the city has broken all records of sale of rum for the last five years during the first ten days of January.
Rum-drinking touches a new high
CHANDIGARH: With no respite from cold, bacchus lovers in the city seems to have gone on a rum drinking binge. The data given by UT excise and taxation department suggest that the city has broken all records of sale of rum for the last five years during the first ten days of January.
Believe it or not, three lakh bottles of rum have reportedly been gulped down in the first ten days of this month, and given the prevailing conditions, the figure is bound to cross 10 lakh by the end of this month.
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More than 50 liquor vends in the city have already exhausted their regular monthly quota of a very popular rum brand.
Pleasantly surprised over unbelievable sale records, a leading liquor vendor in Sector-19, Madan Arora, said, There is a great demand for rum brands. Equally liked and cherished by both low and high-end rum customers, this low-priced brand has been missing from the local market for the past two days.
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About the Author
Rajan Walia

Rajan Walia has been working with The Times of India, Chandigarh since 2004. Having started as a crime reporter, he expanded his portfolio to include affairs of the Chandigarh Union Territory administration and the municipal corporation. Currently, he writes on excise and taxation, heritage, archaeology and real estate. His hobbies include watching retro Bollywood movies and music.

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