‘Follow-worthy content pays dividends’

How social media has emerged as the heartbeat of modern culture, steering younger generations away from traditional mediums like newspapers and radio was the point of discussion at the Koshala literature festival. In the session ‘Narratives of Identity', writer Prayag Akbar highlighted how young people were prioritising platforms like YouTube, social media and newspaper websites over traditional newspapers and magazines. Meanwhile, ‘Going Viral: The Way of the Creator' offered an inspiring deep dive into the world of digital content creation. Content creator Harshita Gupta and actress turned creator Shenaz Treasury discussed allure of this modern career path and how smartphone and social media-savvy can translate into a fulfilling and lucrative profession.
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