Rooted in rhythm, this artist is on song, globally!

The land where the ‘ghazal’ by legendary lyricist Zafar Gorakhpuri, ‘Mausam ko isharon se bula kyu nahi lete’ still resonates and inspires people who want to join the music industry, a Gorakhpur born and US-based music producer Nishit Singh (29) feels that his global recognition as an artist is a gift of Indian music.

This Gorakhpur lad now works at the intersection of music and technology and holds an experience across entertainment, lifestyle and digital platforms.
Nishit has made a mark globally and has worked with Red Bull Records to support emerging talent through billboards, playlist covers, and inclusion across Apple Music, Spotify, YouTube, and what not. He believes that growing up in India nurtured his strong connection with music.


“Growing up in India helped me develop an instinctive relationship with music. Indian music training emphasizes rhythm, emotion, and storytelling first, rather than rigid structure, and that foundation has stayed with me. When I moved into the global music ecosystem and later spent significant time in New York and Los Angeles, I was exposed to an entirely different approach, one that values genre fluidity, sonic experimentation, and cultural crossover,” says Singh.

“What’s interesting is how naturally those two worlds blend. Indian music is inherently hybrid, it has always absorbed influences while staying rooted, and the US music industry operates in a similar way as a global melting pot of sounds, cultures, and ideas. That combination shaped how I listen and create music, how I work with artists, and how I think about careers,” he says. “I’ve been fortunate to experience the music industry from multiple sides, both as an artist and a professional. On the artist side, some of my most meaningful milestones include performing alongside and opening for global superstars and leading DJs, playing major festivals, and having my music featured on official Spotify and Apple Music playlists,” he says, adding that those moments were validating because they showed that music created in one part of the world can truly travel and connect with global audiences.

He has worked closely with leading artists like Sabrina Carpenter, DJO, and Twenty One Pilots, contributing to campaigns that helped shape key moments in their careers.

“Giving a TED Talk was another milestone that pushed me outside my comfort zone and allowed me to share my perspective on creativity and perception within the music industry. Today, working with Red Bull Records and collaborating with major labels has been especially meaningful, as it allows me to support artists at scale while still staying connected to the creative heartbeat of the industry,” he says.

For budding musicians and young professionals with international dreams, his advice is simple but honest. “Be true to yourself, but don’t be afraid to be a little selfish about your vision. Listen to your instincts and trust your decision-making, especially when things feel uncertain. At the same time, respect people who have more experience and knowledge than you, because there’s a lot to learn. But never let that stop you from redefining who you are and who you want to become. Growth often happens at the edge of discomfort, and that’s where real careers are built,” he says.

Sharing the experience of his struggles, Nishit says that one of the biggest struggles in the music industry is uncertainty. “There’s no fixed path, no guaranteed timeline, and very little instant validation, especially during early years,” he remarks. “People often struggle with comparison, financial instability, and the pressure to constantly stay relevant in an industry that moves extremely fast. Another challenge is access. Not everyone starts with the same resources, networks, or visibility, which can make the journey even more overwhelming. Patience and resilience are as important as talent,” he says.