MVS Murthy posted Federal Bank chief marketing officer

KOCHI: M V S Murthy has been appointed as the first chief marketing officer of Federal Bank.
Prior to this role, he was heading marketing, digital and corporate communication at TATA AMC.
Murthy is a strong CXO level leader in marketing-led business and entrepreneurship, with an exceptional track-record of building and leading high growth verticals.
He has vast experience across BFSI in banks, insurance, broking and mutual funds, namely Ogilvy, Urja Communications, ICICI Bank, Edelweiss, TATA AIG and Tata Mutual Fund, the bank said in a statement.
“We are happy to welcome M V S to the Federal family. I am certain his vast experience will strengthen our brand positioning and will be an enabler in our journey from good to great,” said Ajith Kumar K K, president & chief human resources officer, Federal Bank.