Kerala: LDF releases its tagline for election campaign

THIRUVANANTHAPURAM: Aiming to reinforce the concept of continuation in office in the minds of voters, LDF on Sunday released the tagline for its assembly election campaign. ‘Urappanu LDF’ (It’s LDF, For Sure) will be the tagline for this poll season. The LDF leadership also interprets this slogan as ‘LDF is a guarantee’.
CPM state acting secretary A Vijayaraghavan released the tagline by handing over the first brochure to chief minister Pinarayi Vijayan.
Vijayaraghavan said the return to power of LDF would guarantee development, growth and welfare for the state and its residents.
Giant hoardings that trumpet ‘Urappanu LDF’ slogan along with ‘Urappanu Vikasanam’ and ‘Urappanu Janakshemam’ slogans came up in major locations across the state on Sunday. According to sources in LDF, the word ‘Urappu’ will also be explained as strong leadership which only LDF possesses. Unlike in the past, the front is seeking votes for a team led by Pinarayi Vijayan who has in the last five years proven his strength while tackling with several crises.
In 2016, the party banked on the tagline ‘LDF varum, ellam sariyavum’ which was an instant hit. The new media and conventional media advertisements planned for assembly poll campaign will also use catch words such as ‘Munnottu’, ‘Pinarayi 2.0’, ‘Classic Captain’ and ‘LDF thudarum, Keralam valarum’.