Campaign to revive handloom sector

Thiruvananthapuram: ‘Vocal for Tradition-Vocal for Culture’, a campaign to

revive

the Kuthampully handloom

industry

was launched by Pooyam Thirunal Gouri Parvathi Bayi at Kowdiar Palace on Monday. The official launch and logo release of the royal

handloom

edition ‘Mudhra’ was also organized as part of the campaign, which was done by Aswathi Thirunal Gouri Lakshmi Bayi.

The handloom-made saree designed with the ‘Mudhra’ of the Travancore Royal Family made by weavers of Kuthampully in Thrissur was gifted to the Kowdiar Palace through the royal handloom edition.

“The campaign aims to buy about a thousand garments from the weavers of Kuthampully to provide a helping hand to them during the Onam season,” said designer Anjali Varma, who is leading this campaign.

The campaign is also expected to help the revival of the handloom tourism sector of the state and take the weavers’ industry to an international level. While we adopt modernization, we have to ensure that our traditional industry is also protected. The campaign that looks forward to awaken the handloom industry would also create opportunities for the new generation of weavers as well, said Gouri Parvathi Bayi.

Gouri Lakshmi Bayi appreciated the weavers of Kuthampully in finding a living through the traditional handloom industry of the state.

The health workers who played a crucial role in fighting the pandemic would be gifted handloom dresses as a token for their selfless efforts, said Varma.


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