Rajasthan has huge potential for night tourism: Tourism secretary

JAIPUR: Night tourism should not just be a concept but a reality in Rajasthan, said the Rajasthan Tourism Secretary, Roli Singh on at a media briefing Tuesday on ‘Jaipur by Nite’, scheduled to be held in Pink City on 16 and 17 September.
The 4th edition of the event is being organized by

Confederation of Indian Industry

(CII), with Young Indians (YI); the

Department of Tourism

(DOT), Government of Rajasthan and

Union Ministry of Tourism

. The event is also being supported by

Rajasthan Association

of Tour Operators (RATO).

Roli Singh further added that there is no dearth of places in Jaipur and ‘night tourism’ should take place organically. There is a dire need to create a conducive atmosphere for ‘night tourism’ in such a manner that it should be sustainable and thrives on its own. She went on to add that Rajasthan, especially Jaipur, has a huge potential for ‘night tourism’ for both foreign and domestic tourists. To tap this potential it is necessary for the people to make efforts to create pedestrian-friendly areas as well as keep the city clean and safe. Security is of paramount importance for night tourism – and both Rajasthan and Jaipur, in terms of security, are safe.

Chairman, CII RajasthanRajat Agrawal said that the concept of ‘Jaipur by Nite’ has been designed to promote the long weekend and summer and monsoon tourism as also to showcase it as an option for short breaks, specifically in Jaipur. With the mornings and evenings being pleasant during the summer and monsoon months and the hotel rooms being available at reasonable rates is yet another factor for promoting this happening now in Jaipur.

On the occasion the Director & Head of CII Rajasthan, Nitin Gupta said that the 4th edition of the programme has been receiving a good response. Many Ambassadors / senior officials from countries such as Afghanistan, Kazakhstan, Rwanda, Uganda and Zambia are coming to see the Rajasthani tradition which will lead to increased tourism in future.