NBC Bearings plans to double turnover by 2027

Jaipur: National Engineering Industries Ltd (NEI), part of $2.8 billion diversified CK Birla Group and a leading manufacturer of bearings, said the company has lined up an investment of Rs 200 crore in the current financial year and plans to introduce over 500 new bearing sizes.Addressing a gathering of its stockists in Cairo, Egypt, Sanjeev Taparia, CMO of NEI, said, "As the fastest growing bearings brand, NBC Bearings has planned an investment of Rs 200 crores in current fiscal to maintain growth momentum.”Speaking at the event ‘partnership for exponential growth’ Taparia said, “We are thrilled to bring together the key players in the bearings replacement business in India. Through partnerships and collaboration, we believe we can achieve exponential growth and drive innovation in the industry.”NBC Bearings has set an ambitious target to double its turnover by 2027 and is building synergies to achieve the goal. Shailesh Patni, vice-president of sales & marketing, NEI, said, “We have set an ambitious goal to double our turnover by 2027. This conference aims to establish synergies between customer demand and our preparedness to meet future bearing requirements, propelling our channel partners towards exponential growth. We plan to introduce over 500 new bearing sizes in the market to fuel this growth."Sustainability and digitization have been a priority area for the company. Besides, it has taken initiatives to put unique codes on every bearing and also developed NBC Connect app for mechanics and retailers. Patni said, “Such initiatives have driven NBC Bearings to the forefront of the industry.” tnn