ITC’s 1st Mementos hotel to open in Udaipur

New Delhi: Indian hospitality major ITC Hotels has signed up the first property under its newly launched niche brand Mementos - Ekaaya, Udaipur -- that will open by mid of 2022. Amid the Aravalis close to pilgrim town of Nathdwara and Eklingji temple and 20 km from Udaipur city, the hotel will have 130 rooms and other amenities like ballroom, pre-function multi break out rooms, pool and open garden spaces of over five acres. The location for first of ITC's new luxury brand has been chosen to tap in on the big fat Indian wedding market that is coming a strong as the pandemic subsides.

ITC Hotels chief executive Anil Chadha said, “ITC Hotels footprint is expanding across the country. The asset right strategy supports our endeavour to create and curate immersive experiences for all travellers. Brand 'Mementos' helps us deliver unique luxury stays across different destinations... Ekaaya, Udaipur is our first in the ‘Memento’ collection.”

Ekaaya owner Vijendra Singh Choudhary said, “We are thrilled with the opportunity to collaborate with ITC Hotels, the Indian hospitality legend. It is a momentous occasion for us to be chosen as the first property under ITC Hotel’s ‘Mementos’ brand which will stand for luxury the Indian way.”

ITC Hotels has over 100 hotels in over 70 destinations in India across across four existing brands — ITC Hotels, Welcomhotel, Fortune Hotels and WelcomHeritage Hotels (heritage hospitality). It recently launched two new brands — Mementos and Storii — to further increase its footprint in the country by adopting an “asset right” strategy.