Simhastha 2028 to offer rural warmth with homestays near temple town

Indore: Aiming to enhance the visitors' experience for the forthcoming Simhastha in 2028 by providing rural accommodation amidst nature, Madhya Pradesh Tourism Board (MPTB) has identified 18 villages surrounding the temple town of Ujjain to develop rural stays utilising local resources and artisanship.
The religious congregation in Ujjain is anticipated to draw approximately 14 crore devotees.
A minimum of 10 homestays, varying in capacity, will be established in each of these villages. The estimated expenditure for this venture stands at approximately Rs 28 crore, and a comprehensive project report has been submitted to the Ujjain district administration.
Development work has commenced in Undasa village, situated about 10 km from Ujjain, which is strategically positioned along the route of the Panchkoshi Yatra and in proximity to 84 notable Mahadev temples in the vicinity.
Bidisha Mukherjee, additional managing director of MPTB said, "We are thrilled to embark on this initiative that not only enhances the tourist experience during Simhastha 2028 but also empowers local communities through sustainable tourism. By developing homestays and offering authentic rural experiences, we aim to provide a unique opportunity for visitors to connect with the culture and locals get an additional employment opportunity. Our focus on quality, safety and community engagement will ensure that each homestay reflects the true essence of Madhya Pradesh. We believe this project will play a significant role in promoting responsible tourism and supporting local livelihoods."
Currently, over 60 homestays are registered with MPTB in Ujjain. However, to maintain quality and safety standards, several homestay registrations across the state have been revoked in Ujjain, resulting in over 325 registered homestays under the MPTB in Madhya Pradesh.
To foster a community-based tourism model, the MPTB plans to incorporate various activities in these villages, including village and farm tours, bullock cart rides, pottery making, trekking and local folk performances, designed to attract visitors from diverse backgrounds.
One local entrepreneur, 60-year-old Prabhu Lal from Undasa village, is preparing to commence his entrepreneurial venture by developing a three-room homestay on his farm, contributing to this promising initiative.
"I am excited to start this new chapter in my life by opening a homestay on my farm. This opportunity will help my community thrive economically. I want guests to experience the warmth of our hospitality, the simplicity of rural life, and the rich culture we have here. This initiative is a great way to showcase the traditions of our village," said Lal.