Indore Municipal Corporation launches new jingle

INDORE: To maintain its cleanest city tag in upcoming Swachh Survekshan 2019,

Indore Municipal Corporation

(IMC) has come out with a new

jingle

taking their campaign to next level.

This new theme song – ‘Hat-trick Lagayenge’ – sung by a group of singers including Payal Dev, is going to be played in door-to-door garbage collection vehicles, in place of ‘Indore Ko Swachh Banana Hai’.

IMC officials said, “This new song would be introduced in garbage collection vehicles within two to three days,” said Asad Warsi, IMC’s waste management consultant.

He said that we are trying to do something new to spread awareness among citizens regarding the upcoming Swachh Survekshan. “Playing songs in our door-to-door garbage collection vehicles is a part of our awareness campaign,” he said.

“As the citizens of Indore has been playing a crucial role in the cleanliness survey to secure top spot, we aim to maintain it through these kind of initiatives,” he added.

This is the third jingle that IMC is going to play in its garbage collection vehicles. Previous jingles include – ‘Indore Ko Swachh Banana Hai’ and Swachh Bharat Ka Irada. While the first one was sung by Shaan, the other one was sung by Kailash Kher.

The first song which was played by IMC in its door-to-door garbage collection vehicles was ‘Swachh Bharat Ka Irada’. After it caught the attention of people across the country, the civic body came out with a new song – ‘Indore ko swacch banana hai’ which had a local touch. The song even become caller tune of all IMC employees and was also featured during various programmes of IMC.