No misleading pre-launch advertisements, Telangana RERA warns developers

Hyderabad: The Telangana Real Estate Regulatory Authority (TG-RERA) issued a warning to promoters/developers, real estate agents, and advertisement channels against misleading homebuyers through pre-launch advertisements without valid TG-RERA registration.The authority emphasised that any attempt to attract buyers or solicit investments before obtaining formal registration was a direct violation of the Act. Under the provisions of the Real Estate (Regulation and Development) Act, 2016, every real estate project exceeding 500 sq m and apartments proposed at more than eight units must be mandatorily registered with TG-RERA.
Developers are permitted to advertise, market, or sell units only after the Authority thoroughly scrutinised the project details and assigned a unique RERA registration number. This number must be prominently displayed in all promotional material.In line with these regulations, RERA issued show-cause notices to the respective project entities after discovering illegal ads that failed to display the mandatory registration number. The entities under scrutiny included Godrej Properties, Navanami Elevate Project, Vertex Viraat Project, Swargaseema Ameya Project, and Thirumala Hills, among others.The authority observed that while some companies included the registration number, their ads failed to comply with established RERA guidelines. In the case of Swargaseema Construction's Ameya project, the authority noted significant violations, such as non-compliant font sizes and the omission of the full project name. Moreover, the project was registered as a ‘layout' but was misleadingly advertised as a ‘full residential project'.