‘Commercial success of films also matters’

hyderabad: films that are appealing to both children and adults should be made as it is commercially viable,'' director of the national film archive of india l k upadhyaya said here on monday. addressing the open forum at the festival, he said many children are not interested in films exclusively for them. the national film development corporation (nfdc) has to make a concerted effort in terms of the reach of films, he said.with a digital camera the children can produce films on their own, said director of nicholas john singeetham srinivasa rao. considerable research must be done before producing a film so that it is a success, he added. film director akkineni kutumba rao said if the government extends grants for film productions it should be an incentive and not a punishment for a film producer. rao said though the government had promised to increase the grants, it has failed to fulfill the promises made earlier. script writer from the state volga said considering the tortuous process in receiving grants from the government, she would rather depend on the people for making a film. she said she would go begging from school to school collecting rs 1 per child and make a film. children's films were popular in the netherlands, dutch director boudewijn koole said at the forum. but, he rued, the documentaries for children are aired on the television and not screened at theatres. they were screened at the international children's film festival and at international documentary film festivals at various places.he asked the children to come up with ideas as ideas rule the world.'' ramoorthy p film director singeetam srinivasa rao speaks at the open forum at santosh theatre in hyderabad on monday.