Tobacco use increases despite awareness efforts

Hubballi/ Belagavi: As World No-Tobacco Day is observed on May 31, health officials in the district highlighted the growing challenge of tobacco and gutka consumption, which is fuelling a surge in oral cavity cancers, hypertension, and heart disease. Despite bans, illegal sales persist, especially targeting youth.Tobacco usage has skyrocketed in adults and the younger population alike. Day by day, new users are added, resulting in a rise in devastating tobacco-related diseases such as hypertension, cardiac diseases, stroke, pulmonary diseases, and cancers such as head and neck malignancy, lung malignancy, colorectal malignancy, etc.According to the survey, adolescents and children are the prime targets of the tobacco industry when recruiting new smokers. About 20 million children aged 10–14 are estimated to be tobacco-addicted, according to a survey done by the National Sample Survey Organisation of the Indian govt. To this astounding figure, approximately 5,500 new users are added every day, resulting in two million new users each year.Dr Shashidhar K, head of the department of surgical oncology, Karnataka Medical College-Research Institute (KMCRI), said that they are currently treating 50-60 patients with this cancer, often caused by tobacco use. Major surgeries are performed on 500 people, and minor surgeries are performed on 700 people. "Nowadays, youth are addicted to tobacco. There are several ways to curb tobacco addiction, such as chewing on sugar-free gums or lozenges, using prescription nicotine nasal spray or patches, avoiding triggers, trying to incorporate physical activities such as sports, yoga, meditation, and seeking help from a professional de-addiction therapist," Dr Shashidhar said.Shashidhar said that the World No Tobacco Day campaign aims at curbing the deceptive marketing tactics of the tobacco industry. There are proven ways to prevent youth from using tobacco and avoid a lifetime of addiction, such as family expectations and communication, education about the risks and consequences of using tobacco, etc.Awareness rallyWorld No Tobacco Day was observed at Karnataka Medical College and Research Institute, Hubballi, on Saturday. The department of surgical oncology organised an awareness programme today on the current year's theme: ‘Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products'. An awareness rally was held on the hospital premises near the outpatient department. Doctors and nurses actively participated in the rally, displaying placards on the devastating consequences of continued tobacco use. A street play was performed by nursing students, displaying the ill effects of tobacco, which was well received by the audience. Dr SF Kammar, director of KMCRI, and others were present. Awareness programme at Belagavi collegeThe NSS cell of BV Bellad Law College, Belagavi, organised an awareness programme to mark World No Tobacco Day on Saturday. The event aimed at spreading awareness about the ill-effects of tobacco and the need to adopt a healthier lifestyle. Being the chief guest, Dr Vivek Honalli, district malaria officer, emphasised the grave health consequences associated with tobacco consumption.Dr Shweta Patil, district consultant, tobacco control programme, spoke on the govt initiatives aimed at tobacco control and the importance of youth participation in building a tobacco-free society. College principal Jyoti G Hiremath appreciated the efforts of the NSS Cell.