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From behind PPEs, beauty industry tries to find its style, and customers

Isha was scrolling through her social media feed when a text mess... Read More
Isha was scrolling through her social media feed when a text message from her

salon

immediately caught her attention.

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‘Open from today,’ said the text that she received this week. Isha, only too aware of her unruly eyebrows that reflected more than two salon-less months spent in

lockdown

, thought for a moment. Then she called.

The salon gave her a time slot. It also ran her through its new safety practices that minimised contact. Gone are the days when one could kill time in the lounge, sipping herbal tea and flicking through glossies while waiting to get their hair blow-dried by their favourite hairdresser. Now, a visit to the

parlour

or salon is appointment-only, and the

hairdresser

is barely recognisable as he plods around clad in a cumbersome

PPE

(personal protective equipment).

Read the who story on TOI+ From behind PPEs, beauty industry tries to find its style, and customers
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