Big Synergy, Phantom tie up for TV, digital media content

New Delhi, Jul 1 ()

Big Synergy

Media, a part of Anil Ambani-led

Reliance Group

, has tied up with film-maker Anurag Kashyap's

Phantom Films for TV

and

digital media

content. The alliance will "create a content production powerhouse, to deliver relevant and impactful entertainment content across TV and

Digital

Media", the company said in a press release. With the new alliance, both Big Synergy and

Phantom

Films will benefit from each other's core expertise to expand their businesses. "Big Synergy will now have access to the tremendous creative talent resource of Phantom Films to expand their offering into the fiction segment for both TV and Digital Media. "Phantom Films will build on Big Synergy's well- established leadership in factual entertainment to expand their business in the TV and Digital Media," it said. Phantom Films will also now have access to Big Synergy's expertise and reach in production of regional language content across seven languages in the fiction & non-fiction space. BIG Synergy, promoted by

Siddhartha Basu

and

Anita Kaul Basu

, has built its reputation as a leader in the field of factual entertainment, starting off as one of the country's first independent television production houses in 1988, the release said. Phantom Films, established in 2011 by four prolific filmmakers, Anurag Kashyap, Vikas Bahl, Vikramaditya Motwane and

Madhu Mantena

has earned a reputation for producing some of India's most path breaking and engaging films in recent times, it said. Basu said: "This is a potent alliance of strong core capabilities which will immediately enable terrific synergies, to innovate and expand the kind of impactful content we can offer to the public." Anita Kaul

Basu

said: "Digital and out-of-the-box content is the future, and I am sure the association with Phantom will add to the advantage of Synergy, as a company we have painstakingly nurtured over many years, and continue its reputation for excellence, quality and consistency, with a fine range of new content." ANZ SA