India Cements launches Raasi Concrete for Odisha market

Chennai, Apr 21 () India Cements, engaged in manufacturing and marketing of cements, today announced the launch of Raasi Concrete cement in Odisha market.
Odisha was a very important and growing market for India Cements and Raasi concrete was being positioned as the next generation cement, the city-based company said in a statement.
Raasi Concrete is Portland Pozzolana Cement produced by inter-grinding technology that provides maximum strength and was designed to give buildings 'durability', it said.
******** BSLI, Peerless tie up for corp agency *
Birla Sun Life Insurance (BSLI) has partnered Peerless Financial Products Distribution (PFPD) for a corporate agency.
BSLI, the life insurance arm of Aditya Birla Financial Services Group, inked a pact with PFPD for the tie-up.
As per the MoU, the Peerless is now a corporate agent of BSLI. This will enable Peerless to offer BSLI products to its customers in the urban, semi-urban and rural areas.
********* DishTV, Shemaroo Ent join hands to launch new movie service
*DTH player DishTV has tied up with Shemaroo Entertainment to launch a new premium service called 'Miniplex', to expand their gradient of value added services.
This premium movie service will premiere latest blockbuster movies every Friday, it said in a statement.
Additionally, it is an ad free subscription-based service which will also showcase other recent movies, it added.
"With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost," Arun Kumar Kapoor, Chief Executive Officer, DishTV said.(MORE) VIJ VS KD DSK NRB SRK ANU