1,415-ft banner in Limca Records

CHENNAI: A 1,415 feet long banner campaign by Eicher Tractors for wishing good-luck to brand ambassador Sushil Kumar has been recognized by the Limca Book of Records as the longest banner.
The campaign was organized from June 21 to July 16 and as many as 7,000 well wishers participated in the campaign as a specially designed van carrying the banner travelled to 105 locations.
It covered around 2,400 kms in Haryana. Both Sushil and the Eicher brand have consistently delivered on the well known brand promise of "umeed se Jyada," said Mallika Srinivasan CEO of %TAFE.