Rum-drinking soars touches a new high

CHANDIGARH: With no respite from cold, bacchus lovers in the city seems to have gone on a rum drinking binge. The data given by UT excise and taxation department suggest that the city has broken all records of sale of rum for the last five years during the first ten days of January.
Believe it or not, three lakh bottles of rum have reportedly been gulped down in the first ten days of this month, and given the prevailing conditions, the figure is bound to cross 10 lakh by the end of this month.More than 50 liquor vends in the city have already exhausted their regular monthly quota of a very popular rum brand.
Pleasantly surprised over unbelievable sale records, a leading liquor vendor in Sector-19, Madan Arora, said, “There is a great demand for rum brands. Equally liked and cherished by both low and high-end rum customers, this low-priced brand has been missing from the local market for the past two days. Though there are other brands available in the same price segment, customers are going back rather disappointed.”
Arora said, “The overwhelming demand for rum has forced us to ask the manufacturing company to send us additional supplies so that we can fulfil the demand. We hope to get the additional supply by today or tomorrow.”
Interestingly, it is not only the low-priced brands, many new and happening high-end international brands have made a good sale in the city. Scotland’s Angostura dark rum’s 1824 and 1919 versions, priced at Rs 4,500 and Rs 2,500, launched just two months back, have been able to make their mark.