Akshay Trithiya adds to bling

CHANDIGARH: Despite the spiralling price of gold, jewellers will not be feeling the loss of its glitter this Akshaya Trithiya as there is no reduction in demand. Also, buyers are not disappointed as gold bars have become a new investment and the auspicious day of May 6 is already getting booked for its purchase in advance.
To make up for the escalating gold price, Tricity jewellers are offering incentives like free gold coins and gift hampers with every purchase.Also, to present variety, new arrivals like specially designed jewellery from Italy (cocktail rings) and Rajasthani designed gold sets, are being called for.
With the yellow metal becoming dearer to customers, there are buyers who have plans to purchase gold bars for resale, especially for this day. ''We have received orders for gold bars worth Rs 50 lakhs and expect a rise in sale as in the previous years,'' said Gaurav Talwar, proprietor, Krishna Jewellers in Sector 19.
Accepting a similar trend in purchase of gold bars and its advance order for Akshaya Trithiya, Manoj Aggarwal, franchisee officer, PC jewellers in Panchkula said, ''Buyers are converting their savings into sale of gold for future. Seeing the market trend in gold rates, they have placed order for gold bars which can be sold after a year.''
While for those who are interested in investment, gold bars are the best choice. But then there are others who believe in wearing the price tag when it is beyond the reach of many. ''We have no decline in buyers for diamond and gold watches. In fact, youngsters order these precious metal studded designer watches despite the price rise, which can range from Rs 1 Lakh to Rs 40 Lakh,'' said Pooja Talwar, proprietor, Talwar Jewellery House in Sector 22.