Ahmedabad: Growing environmental and ethical concerns have now made the fashion industry look towards sustainable clothing and practices. However, experts at the National Institute of Fashion Technology (NIFT) Gandhinagar, called Mahatma Gandhi the pioneer of sustainable clothing through khadi and the fabric’s most recognizable brand ambassador.
Prof Sameer Sood, director, NIFT Gandhinagar, said the institute, over the past couple of years, has worked on several concepts around khadi and sustainability.
Apart from collaborations with government and artisan bodies, it has carried out research and design to find new avenues to make the fabric fashionable. Khadi remained an important feature at the institute’s fashion shows organized as part of G20.
“Mahatma’s advocacy for khadi, a hand spun and handwoven fabric, went beyond fashion. It aimed to revitalize India's cottage industry, empower rural artisans, and reduce reliance on mass-produced textiles. This aligned with modern sustainable fashion principles, emphasizing ethical production, fair wages, and environmental consciousness,” said Prof Sood, adding that the work at the institute has also focused on Mahatma’s minimalistic approach, sustainable fashion and anti-consumerism.
Other institutes including the National Institute of Design have also worked extensively on design and production techniques for khadi. Experts said that looking an India’s climate, while cotton and khadi have stayed in demand as comfortable and eco-friendly fabrics, their sustainability has remained a challenge.
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