DOUBTFIRE: 'Vital to adapt with changing mobile landscape'

In this column, young entrepreneurs ask questions about issues they have encountered while building their ventures, and we get them answered by seasoned entrepreneurs and investors. You too can tweet your questions to @TOIStartups


Question by Avinash Tiwari, co-founder, Smart Software Testing Solutions, a mobile testing platform

Do you think app development companies are focussing enough on user experience? What is the role of app testing to improve the user experience?

Avinash Tiwari, Smart Software Testing Solutions


Answer by Naresh Malhotra, angel investor & CEO, Modern Family Doctor, a healthcare startup

Today, there are a lot of technology shifts. Technology is on the move along with customers and devices. As technology evolves, so do customers’ expectations. People want to be able to use their smartphones to perform tasks quickly and effectively at any time, from any location. If you can’t offer a great mobile experience, users will take their customers elsewhere. This is why it’s vital to deliver a service that meets customer expectations, and can adapt in line with the changing mobile landscape. Usability testing services can help you achieve this goal and proactively elevate the user experience.

Naresh Malhotra, angel investor

It is important to have the end user involved at all stages of development. With the evolution of technology and innovations, customer expectations evolve and increase as much. So the huge task for app developers or mobile makers is to offer a great mobile experience, otherwise users will shift loyalty. This is why it’s vital to deliver a service that meets customer expectations, and can adapt in line with the changing mobile landscape. Usability testing services can help you achieve this goal and proactively elevate the user experience.




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