New Delhi: Flipkart-owned fashion e-tailer Myntra expects 5x jump in sales during the highly anticipated Big Billion Days (BBD) which will be held between 2nd-6th October, the company said in a statement.
According to the company, this year's BBD will enable customers to compare prices of products during the sale, with that of its original price tag, post sale, allowing them to make better purchase decisions.
Myntra said it has also done advanced analytics to predict shopper preferences and procure high sell-through marketplace items to enable faster delivery during the festive season.
“Myntra is geared up to be a part of this season’s BBD with Flipkart. Our goal is to continue to delight customers while maintaining the current NPS (net promoter score) which is among the highest in the industry, even during the sale. We have put in place several innovative features to enhance customer experience and have augmented our logistical capabilities to manage approximately two lakh deliveries per day," said Ananth Narayanan, CEO of Myntra.
Amazon India will hold its sale from 1st-5th October, while Snapdeal will launch its sale along with Flipkart from 2nd-6th October. SoftBank-backed Snapdeal said in August that it plans to spend Rs 200 crore on marketing for two months starting September across platforms, and has also recently rebranded its logo and brand.
Festive sales are expected to help e-commerce companies register transactions worth USD 1.5-1.7 billion in October, according to research firm RedSeer Consulting.
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