NEW DELHI: House of Kieraya (HoK) , the parent of Furlenco, a furniture and lifestyle brand, is on its path to profitability, said Ajith Mohan Karimpana, founder and CEO at HoK.
Furlenco in the last year has doubled its annualised revenue run rate (ARR) to Rs 200crore. The company also has started generating positive cash flows from operations and aims to hit a Rs 500cr revenue run rate in a year, said Karimpana.
While a majority of the revenue is attributed to Furlenco, HoK made noteworthy announcements last year as part of its growth and category expansion strategy.
The company launched a sub-brand of Furlenco, UNLMTD - an annual subscription service to furnish one’s entire home at one price, and Prava - a luxury furniture and lifestyle brand. These brands have been scaling up steadily and contributing to more than 10% of HoK’s revenue.
“I believe as a new-age startup, one should aim to create real shareholder wealth for the longer term which is why we have taken the decision to walk the path of profitability while focusing on growth in parallel,” said Karimpana.
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