You are always selling, no matter what the job

NEW DELHI: You may not realise it, but you are always a salesperson irrespective of your job description. Sales is the process of communicating the value of something. Without the ability to convey value, no employee can communicate adequately at work. Here is how you need to become an expert in the art of selling in your career.


Already always selling
Recognise you are selling all the time. You are constantly sustaining a positive impression of yourself. You are communicating the merits of your ideas, expanding your sphere of influence, furthering your interests by enrolling others to your point of view and negotiating through disagreements. Get better at it to rise personally and professionally.

Get in the list
Your resume is your written sales pitch to get you shortlisted for an interview. Lack of effort in your CV will make it look like an insipid classified ad while a

professional sales

presentation through your resume will do justice to the product that is you. Frame achievements to match the job requirements.

Get a new job offer
Once shortlisted, sell yourself verbally through the interview and selection process to land the job. How you structure your responses, highlight your abilities and career milestones and promise on future deliverables will help close the sale. It will convince the interviewer that you meet expectations.

Create chance opportunities
Every year you will communicate with hundreds of professionals. Keep an

elevator pitch

ready in the form of a 30-second introduction on what you do or how you add value to your firm. The more compelling your pitch, the more lasting its impact. Some of these professionals will be influenced enough to meet you again, discuss challenges and seek solutions, thus creating a professional network and new opportunities.

Organisation grease
Feedback on progress or tasks completed is what keeps the wheels of an organisation running. Though updating your manager about a project’s progress is a part of your work, it is also a recurring opportunity to sell yourself and communicate the value you are delivering.

Achieve goal
Every task has a target, deadline and multiple dependencies. Keeping your word, empathy, sharing information and supporting others are part of your sales tool kit to survive and succeed.

Power your growth
How do you increase the number and size of step jumps in your career? Improve on your ability to position and sell yourself continuously to give your career the chance it deserves.

(The writer is founder and CEO at QuezX.com and HeadHonchos.com)

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