Yoga studio Sarva looks to go digital with new funding

Chennai: Looking to pivot into a digital yoga and mindfulness enterprise, yoga studio Sarva has raised an undisclosed amount in funding from the Cutting Edge Group, a global full-service provider of music for film, advertising and television industries. Patni Family office and existing investor Fireside Ventures also participated in this round. The funding gives Sarva access to 20,000 minutes of music and meditation content, thus accelerating the yoga chain’s inroads into digital wellness and mindfulness- a concept that has picked up in the lockdown. Sarva will get access to mindfulness music library part of Cutting Edge’s record label Myndstream for its Sarva app. “The Sarva app is going to be our one-stop, holistic yoga and mindfulness ecosystem, and we’re 100% focused on strengthening the digital business in India and globally,” Sarvesh Shashi, founder & CEO, Sarva, said. The yoga studio is backed by celebrities including Jennifer Lopez, Mark Mastrov, Shikhar Dhawan, Malaika Arora, and Aishwaryaa R Dhanush, among others.