Xiaomi India to up retail presence to 50%

Kolkata: Chinese smartphone maker Xiaomi plans to increase its offline presence in India to 50% by the end of 2019. At the moment brick-and-mortar outlets contribute to 30%-35% of the total sales.

Xiaomi India’s head of category and online sales Raghu Reddy said, “In Q4 of the last financial year, we had a 29% marketshare. Of this, nearly 50% was in the online sales market, while 20% in the offline channels.” Reddy was speaking at the launch of the latest Mi smartphone — Y3 and Redmi 7 — in the city on Thursday.

The company expanded its diversified product portfolio, which includes backpacks, sunglasses, air purifiers, strolleys, etc, with the recent launch of colour-changing smart LED bulbs and shoes. However, the launch of Mi laptops did not seem to be on the company’s agenda any time soon.

“We evaluate our products continuously. We take care that each of our offerings is customized to suit the customers of a particular market. For example, smart TVs were already there in China when we ventured into the Indian market. But we waited for nearly four years to launch Mi TVs in India so that we could evaluate and customize the content according to the need of the market,” Shetty said. He added that by the time laptops come to India, the price point and product specifications that will be relevant to the larger cross-section of the people. He, however, refused to comment on a specific date to launch laptops in India.

Shetty added that its payment app Mi Pay, which is rolled out in phases, will be made available by third week of May.


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