Wipro to move into two new verticals

<div class="section1"><div class="Normal">new delhi: software services major wipro technologies said that it has launched two new verticals —media & entertainment and government. the verticals are expected to provide new sources of revenues beyond the existing top verticals like telecom and financial services. “we’ve entered the media, entertainment and government verticals which hold very good potential in the times to come.this is part of our strategy to improve our domain expertise in the broadest range of verticals,� vivek paul, vice chairman of wipro ltd told <span style="" font-style:="" italic="">the times of india.</span> on wipro’s pricing strategy, paul said, “downturns and recessions are temporary in nature but if you bring your price down it is very difficult to claw back even when the going is good.� on the potential of disaster recovery, paul conceded that the enthusiasm had faded quite rapidly after the initial hype, post 9/11. “most of the enthusiasm has rapidly worn off as people not only view it as an uncommon event but also companies that had been hit were able to return to normalcy quite quickly.� wipro, he said, was looking at few small and big companies with good domain expertise and process knowledge. however, he emphasised that wipro, irrespective of whether it acquires a company or not, will continue to develop various skills internally. he added that any potential acquisition has to match wipro’s need both culturally and financially. he added that with the launch of the new vertical, wipro has a fairly unique and broad range of services. paul said that the biggest disadvantage of indian firms in getting the mega total outsourcing deals is that they do not have any previous track record of doing so. he, however, expressed optimism that indian companies would be winning such deals within an year. but he warned that in total outsourcing deals, the offshore model is not the best thing to have, as it would require a very strong onsite component. on china, paul said that so far customer experience with chinese companies have not been too good but he warned that chinese companies are improving rapidly. he said that offshoring to china by indian companies would needlessly create confusion in customer’s minds. he added that china as a development base is yet to mature and there is enough time to get into that country when required. paul said that the indian offshore model has been a success and us companies no longer need convincing about its benefits particularly against the background of cost cutting in a soft economy. </div> </div>