Why good start-ups are about 'grand ideal', not just a big idea

Apr 20, 2022 | 21:36 IST

Defining it will become central to the way firms operate. It provides a framework to navigate complexities

Harvard Business School professor Ranjay Gulati speaks to TOIabout the insights in his book 'Deep Purpose: The Heart and Soul of High-Performance Companies’:

Q: What is deep purpose?

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TOI

TOI

Why good start-ups are about 'grand ideal', not just a big idea

Defining it will become central to the way firms operate. It provides a framework to navigate complexities

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TOI

Why good start-ups are about 'grand ideal', not just a big idea

Defining it will become central to the way firms operate. It provides a framework to navigate complexities

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