VLCC plans IPO next yr

Kolkata: Beauty and wellness brand

VLCC

is all set to finally launch an initial public offering (IPO) by May next year. It had filed for the draft red herring prospectus (DRHP) earlier, but withdrew on account of demonetisation and, later, the 2019 Lok Sabha elections.

VLCC founder

Vandana Luthra

on Tuesday said, “Now that the elections are over and we have a stable government in place, we can go ahead with the IPO.” She also hinted at ‘very aggressive plans’ between 2020 and 2022, conducting business ‘triple of that at present’. Citing restrictions owing to the upcoming IPO, she refused to divulge further.

Luthra, speaking at the launch of the firm’s new needleless skin rejuvenation treatment ‘Gold Micro Botox’, announced a plan to set up 100 new skill development units and 200 new wellness centres globally in three years. Of these, 10 wellness centres will be in Kolkata and five skill development centres will be in West Bengal and Assam. VLCC recently completed 10 years of operation in Kolkata.

On their international expansion plans, she said the company will open centres in Jordan, Egypt and the UK. The company operates in 14 countries in Asia and Africa.

The company has also started a marketing campaign, ‘VLCC Money Back Assurance’, aimed at boosting customer confidence in the brand. The campaign is associated with the firm’s weight-loss solutions offering.