TVS Srichakra forays into European market

CHENNAI:

TVS Srichakra

, which makes two and three wheeler tyres and off-highway tyres, has announced its foray into the

European market

with its new range of Eurogrip two-wheeler tyres customized to meet the European riders’ needs.

The first product to be launched is “Eurogrip Bee Connect”

scooter

tyres which will be available in a basket of 40 different sizes in the coming months. This is the first line of tyres launched after the setting up of

TVS

Srichakra’s Product Design and Development Centre in Milan,

Italy

.

“We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider. I am confident that the technical expertise of our Product Design and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter

tyre

range being a delight for scooter riders in Europe and rest of the world”, said Andrea Bianchi Milella, Marketing Manager, of TVS Srichakra’s Italian Centre.