Times Prime partners with Crunchyroll to expand anime access to members

Times Prime has announced a strategic partnership with Crunchyroll in a bid to expand anime in the country, the lifestyle membership platform said in statement.

The collaboration is aimed at addressing "the surging popularity of anime in India, where the medium has evolved from a niche interest into mainstream entertainment."

It informed that that Times Prime members who choose an annual subscription to Crunchyroll will be offered a special "two-month free trial" period.

"Today's entertainment landscape is defined by personalisation, quality, and accessibility. Partnering with Crunchyroll allows us to meet the growing demand for anime among our members while enhancing the breadth and depth of our entertainment offerings," Harshita Singh, business head, Times Prime said.

“India continues to be one of the fastest-growing anime markets globally, with audiences increasingly embracing anime as part of their everyday entertainment. Through our collaboration with Times Prime, we’re making anime more accessible to a highly engaged and digitally savvy community. This collaboration allows new viewers to discover the breadth of anime on Crunchyroll while strengthening our long-term commitment to fans in India,” Akshat Sahu, vice president, GTM & Partnerships Marketing, APAC & MENA, Crunchyroll said.