Tata Passenger Electric Mobility signs MoU with JLR for licencing global EV platform

CHENNAI: Tata Passenger Electric Mobility Ltd (TPEM) and Jaguar Land Rover Plc (JLR), both 100% subsidiaries of Tata Motors Limited (TML), have entered into a memorandum of understanding (MoU) for the licensing of JLR’s electrified modular architecture (EMA) platform for a royalty fee (including electrical architecture, electric drive unit, battery pack and manufacturing know-hows) for the development of TPEM’s ‘premium pure electric’ vehicles series ‘Avinya’ on the EMA platform.

TPEM and JLR will also enter into an engineering services agreement (ESA) to support TPEM’s change content requirements for the first vehicle development, the company said in a statement.

JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards.

“The platform is optimised for native battery electric vehicle proportions to maximise interior space, comfort and vision along with advanced electrical and electronic architecture, connectivity, software and feature over the air capability,” the statement said.

“The EMA will have an integrated propulsion system (cell to pack battery technology, battery management and charging system) to deliver vehicle efficiency and range.

The ‘Avinya’ concept, first showcased in 2022, is an uncompromising vision of electric mobility that is engineered to

provide class leading in-cabin experience with next generation connectivity, ADAS, performance, refinement and safety.

“Partnering with JLR on the EMA platform will make the ‘Avinya’ series of premium pure electric vehicles, globally competitive,” said Tata Motors CFO PB Balaji.

Anand Kulkarni, chief product officer and head HV programmes, TPEM, said, “Being built on an architecture that is equipped with the latest advances in new age technology, software and artificial intelligence, Avinya will spawn a new breed of world class EVs.”

The access to JLR’s EMA platform will help accelerate TPEM’s entry into the high-end EV segment while reducing development cycle time and costs.