NEW DELHI: Restaurant aggregator
Swiggy
has stopped its online marketplace for groceries, a service which had picked up steam during the lockdown.
While it still offers its ‘Genie’ service for pickand-drop and other marketplaces on its app, such as for meat and pet care, the Bengaluru-headquartered company plans to replace the
grocery
marketplace with ‘Instamart’, a quick grocery delivery initiative that will be serviced by cloud stores across cities.
Currently, Instamart — which delivers products in 45 minutes — is available in Bengaluru and
Gurugram. But Swiggy plans to scale it up quickly, which will pit the food delivery giant against the likes of
Bigbasket
, Amazon Fresh and Reliance Jiomart.
Swiggy’s move comes in the wake of rival Zomato stopping its grocery delivery business that was created when the Covid-19 pandemic forced brickand-mortar stores to shut down.
“With things getting back to normal, the number of people opting for online ordering of groceries from food delivery apps has diminished,” said a senior industry executive.
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