Sourav Ganguly to bat for Joyville Shapoorji

KOLKATA:

Joyville Shapoorji Housing

of the

Shapoorji Pallonji

Group has roped in the former Indian cricket team captain Sourav Ganguly as its brand ambassador.


As part of the association, Sourav will lead the brand campaigns of the company and portray

Joyville

Shapoorji’s core values to the home buyers.

The former captain of Team India, who is also known as ‘Dada’, is a household name in India for his positive attitude, leadership qualities and dependable nature.

Commenting on the association,

Joyville Shapoorji Housing MD

Sriram Mahadevan said, “Sourav Ganguly is our first choice because of his dynamic personality, leadership qualities and reliability. We are confident that with this association, we will be able to reach out to our target audience, more meaningfully.”

Sourav said, “It is my pleasure and honour to be associated with Shapoorji Pallonji Group and be the face of brand Joyville," he said.

Sourav has been associated with real estate groups in the past and advertised for Bengal Peerless group's Avidipta project off EM Bypass. He has also advertised for Captain TMT bars used in home construction.

Joyville Shapoorji Housing has been jointly created by Shapoorji Pallonji, Actis, International Finance Corporation (an arm of the World Bank) and Asian Development Bank. The housing platform has so far launched six housing projects called

Joyville Howrah

(near Kolkata), Joyville Gurugram, Joyville Virar (near Mumbai), Joyville Hinjawadi (Pune), Joyville Hadapsar Annexe (Pune) and Joyville Sensorium (Pune).