COIMBATORE: The
Singapore
Tourism Board (STB) is planning to focus on secondary cities in India to boost its tourism revenues.
The STB on Wednesday conducted a road show for travel agents in Coimbatore, creating awareness on different packages it can offer and ways to sell Singapore to people who have already travelled to the country once.
The STB said Singapore has been seeing 16% to 17% year-on-year growth in terms of tourist arrivals from India.
It said 6.1 lakh
tourists
from India had visited Singapore from January to May. Since most of these tourists are from the metros, the tourism board wants to focus on secondary cities.
“We want people to know that Singapore is one destination that can suit all wallets, varied interests and passions and is a holiday that is worth its money value,” said G B Srithar, Singapore Tourism Board’s regional director in charge of South Asia, Middle East and Africa.
The board is also promoting more focused forms of tourism, with a tagline “Passion Made Possible.”
“Many people may have visited Singapore once and done a general sightseeing trip. But we now offer specific trips for foodies, people looking to enjoy the social life, collect items, participate in cultural events and experience the local culture, look for business opportunities or those looking for an adventure trip, which can excite people to visit the country again,” said Srithar.
“The board wanted to continue primarily selling Singapore as a family and child friendly destination and a cruise destination,” he said.
Singapore’s highest cruise visitors are from India.
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