Singapore Tourism Board inks strategic partnership with Paytm

PUNE:

Singapore Tourism Board

(STB) recently announced its strategic partnership with India’s mobile-first financial services platform Paytm. This makes STB the first National

Tourism Organisation

(NTO) to partner with Paytm.


As a part of this partnership, Paytm would run joint promotions on its platform to promote

Singapore

tourism. This will bring Singapore’s tourism offerings to Paytm’s 300 million strong users. Paytm will be offering up to Rs. 2,500 cashback on flight tickets to Singapore booked through the app. The Paytm platform will house a microsite featuring Singapore’s new, inside-out, unified brand ‘Passion Made Possible’ and related branded content. The customised microsite will help entrench the country’s Passion Made Possible brand which was launched in August last year with the Indian visitors. Under the partnership, STB and Paytm will also embark on a series of print ads and radio buys to promote the three (3)-month campaign and drive travel to Singapore.

With the digital wave transforming and driving a shift in the way commerce functions in India, this partnership will enable STB to increase exposure of Singapore’s tourism offerings to Paytm’s users and sets the foundation for potential expansion of the collaboration to feature more Singapore tourism products on the platform.

Speaking about this partnership GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB said, “STB constantly seeks innovative ways to better engage with Indian travellers and our partnership with Paytm is a step in this direction. Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes. Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease. We received a record number of more than 1.2 million visitors from India in 2017 and this year, we hope to continue the momentum by inviting more Indian travellers to Singapore. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore.”

Abhishek Rajan

, Vice President, Paytm added, “Paytm has always been at the forefront of India’s digital revolution, enabling millions of people to adopt cashless payments for a wide range of transactions. This alliance with STB will further augment this revolution by helping more Indians discover about Singapore as an engaging and diverse tourist destination and enable them to book tickets for Singapore through Paytm.”

Singapore welcomed 1.272 million Indian visitors in 2017, registering a growth of 16% on visitor arrivals year-on-year to be the third largest visitor arrival source market.