Singapore Tourism Board holds roadshow in Chennai

CHENNAI: Singapore Tourism Board (STB) will promote the destination for visitors to celebrate weddings and anniversaries and will also focus on families and young travellers in 2023.

A roadshow was held in Chennai on Monday where delegates met travel and tour operators. The session in Chennai took place following the Singapore tourism stakeholders’ participation at SATTE 2023 in Greater Noida, Delhi and a trade outreach session in Mumbai. Two wedding networking engagements with 35 top wedding planners in partnership with WeddingSutra took place in Mumbai and Delhi.

The move comes as travel is set to boom because India has withdrawn the need for a pre-departure RT-PCR test from Singapore. India is the second largest source market for the city-state.

Built around the theme ‘Ramping up Pathways to Recovery, Together!’, the STB’s vision for 2023 and the coming years includes positioning Singapore as a destination that offers a rewarding travel experience by broadening its appeal both to a wider Indian demographic, which includes young Indian travellers, and as an aspirational destination to celebrate life milestones such as weddings and anniversaries. STB will also cater to the family segment, meetings and incentive travel, and cruise tourism.

GB Srithar, regional director, India, Middle East, South Asia and Africa, said, “37 Singapore travel industry partners are in Chennai to engage with our partner-friends here, making it the largest Singapore tourism stakeholder gathering. Singapore is set to become more important in 2023, bolstered by a strong recovery in 2022 of close to 50% of the arrivals achieved in 2019."

The trade engagement event showcased new attractions, initiatives and focus areas Singapore Tourism Board is working on. Sensoryscape experiential park in Sentosa and Mandai Wildlife Reserve’s bird paradise are some of the developments aimed at making the country more attractive to travellers from India.

"Travel from India to Singapore has picked up pace since April 2022 with the greater easing of travel restrictions. India accounted for over 686,000 of the overall 6.3 million global visitor arrivals in 2022, emerging as Singapore’s second-largest source market after Indonesia (1.1 million visitors). Singapore is poised to tap into the burgeoning travel demand from across the country as there is a direct flight connectivity to 17 Indian cities."


Singapore is also emerging as a wellness destination, with a whole host of emotional and physical well-being experiences on offer. At the same time, it takes the lead in pioneering sustainable tourism, with its ‘City in Nature’ vision which is a key pillar of the Singapore Green Plan 2030.