Radisson Hotel Group introduces 'The Art of Weddings' concept: All the details

Radisson Hotel Group (RHG) has introduced a new concept—The Art of Weddings by Radisson Hotels—designed to capture a larger share of the growing market. The offering combines traditional elements with modern planning tools and customizable experiences across the Group’s properties in metros as well as tier-2 and tier-3 cities, says the group.

“At Radisson Hotel Group, we understand that weddings are not just ceremonies but deeply personal journeys where families come together to celebrate love, traditions and new beginnings,” said Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group. “With ‘The Art of Weddings by Radisson Hotels,’ we are redefining wedding celebrations by offering bespoke experiences that honor cultural heritage while embracing modern elegance.”

The framework allows for localisation across RHG’s hotel portfolio, which spans Tier 1 to Tier 5 cities in India. The group aims to use this footprint to cater to a broad range of wedding styles, from intimate gatherings to large-scale celebrations

Radisson Hotel Group is looking to target tier-2 and tier-3 markets. Over 50% of its portfolio is concentrated in tier-2 and tier-3 markets, reflecting its wider reach beyond the top cities. The Group operates a wide range of brands including Radisson Blu, Radisson RED, Park Inn by Radisson, and Radisson Individuals.

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