Podcasting network Luminary launched in India with subscription-based model

CHENNAI: Luminary, a subscription-based podcast and audio network with a focus on content for global South Asians, has been launched in India. The network starts with two new shows -- Konkona Sen Sharma-hosted Barefoot Boys based on India’s soccer win against the British in 1911 and 'How I Masaba' by fashion designer Masaba Gupta in conversation with women on business, art, culture and more.


Having seen success globally with names like Dave Chappelle, Lena Dunham, and Russell Brand, Luminary will now extend its content to the Indian market and develop and curate localized stories with a global appeal. Luminary has also partnered with Times Bridge to scale and expand its reach in India.

The network plans to address and innovate the content and business models in India through a premium, paid-subscription audio listening model. It said it is investing in talent and resources to ensure a superior listening experience.

India is the third largest podcast consumer having 57.6 million monthly listeners ( as per PwC's Global Entertainment & Media Outlook 2020), amidst this listener base, Luminary recognizes a readiness among consumers to turn subscribers to access first-rate content.


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