MUMBAI: Phot.AI, an AI-driven creative automation platform, has raised $2.7 million in seed funding led by Info Edge Ventures. The investment was also backed by Together Fund, AC Ventures, and a clutch of more than 50 angel investors, the company said in a statement on Thursday.
The funds will be used to expand the team, invest in R&D and support new launches.
Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Phot.AI automates creative design and marketplace listings for ecommerce, brands and retail. Its AI agents are trained to learn which designs work best for different product categories and marketplaces. This automation, the startup claims, reduces manual effort and costs by up to 80%, accelerating brands' go-to-market strategies.
“Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customised content for different platforms and audiences effortlessly,” said co-founder Dhuria.
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