PepsiCo launches ready-to-drink oats

NEW DELHI: US food and beverage giant

PepsiCo

entered India's $13 billion dairy business on Friday by launching Quaker Oats+Milk, a readyto-drink beverage that combines milk and oats.

Deepika Warrier, VP , nutrition category at PepsiCo India, told TOIthis is the first of the many convergence products the company is planning to introduce to increase the share of `healthy' products in its portfolio. TOI had reported earlier that the company known for its fizzy drinks would make a foray into dairy.

Branded dairy is a $ 13-14 billion business, according to research agencies. Value-added dairy products consisting of items such as flavoured milk, yoghurt and buttermilk, is a $1bn category . It is projected to grow at 23% CAGR to become a $3.3 billion market by 2021.

With more consumers opting for nutritious and healthier options, India's $20-23 billion branded nutrition market is on an upswing, witnessing a 17% CAGR from 2010-2015.




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