Paisabazaar tests the offline market with first store in Gurugram

Paisabazaar, which claims to be India’s largest digital credit marketplace, has taken a step into the physical world. The Gurugram-based platform, founded in 2014 as a loan-comparison site, opened its first retail store in the city on Sep 1st and intends to add 100 more across major metros including Mumbai, Delhi, Bengaluru, Chennai and Hyderabad. Two outlets, in Delhi and Noida, will follow within weeks.

The stores will allow customers to compare and access business, personal and home loans as well as credit cards, while offering advice to improve their credit profiles. They are aimed in particular at those less comfortable with technology. “This is also a natural extension of our vision of making credit accessible to all Indians in the most transparent way,” said Santosh Agarwal, the firm’s chief executive.

Paisabazaar, which boasts more than 40m users across 823 cities and partnerships with over 60 banks and NBFCs, already dominates the online loan market with a share above 50%. Having turned profitable in late 2022, the firm is now extending its hybrid model—combining physical presence with digital scale—in an effort to reach new borrowers, deepen trust and cement its position in India’s fast-shifting fintech landscape.

Founded in 2014 in Gurugram by Yashish Dahiya, Alok Bansal and Naveen Kukreja, Paisabazaar began as a loan comparison portal but quickly expanded into a platform offering personalized recommendations, free credit scores and AI-driven financial advice through partnerships. By 2018 it was disbursing loans at an annualized rate of $1bn, and two years later it controlled more than half of India’s online loan market.



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