Nestle India plans new products

NEW DELHI: Nestle India will consider introducing new products, including under the Maggi brand, while looking to drive growth of other categories with increased advertising spending, as it looks to overcome the setback from the ban on its flagship instant noodles.
The company's new MD, Suresh Narayanan, who took over the role on Saturday, said at a media briefing that bringing Maggi back to the market was at the top on his five-point agenda.
When asked if the company will consider introducing an alternative snacks category under the Maggi brand, he said: "If it all makes sense, why not?" He, however, added it would depend on whether those products are commercially viable. agencies