Myntra Home sees 60% YoY rise in demand

MUMBAI: Myntra has seen the emergence of its Home category as one of its fastest-growing segments, witnessing a 60 per cent year-on-year rise in demand.

What has worked is the firm’s ability to tap into the growing demand for premium, high-quality home products.
The home category shopping is increasingly being inspired by visual aesthetics, Myntra said, adding that it has launched a tech-led solution within Myntra Home, powered by generative AI, helping customers discover products that align with their personal style, making their discovery-to-purchase journey seamless.

Speaking on the growth of the platform's home category, Sharon Pais, chief business officer, Myntra, said, “Trust built across premium customer cohorts, a huge base of 70 million monthly active users and deep market penetration have encouraged us to bolster our lifestyle positioning, in addition to fashion.”

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