Matrimony.com launches MeraLuv dating app for Indian Americans

CHENNAI: Widening its scope of matchmaking services, online platform Matrimony.com has launched MeraLuv - an exclusive dating app for Indian Americans.

Developed after extensive research and consultation with members of the community, MeraLuv is said to address a significant gap in the market for individuals seeking “a deeper relationship” in their romantic pursuits. MeraLuv aims at facilitating genuine connections for those seeking to cultivate relationships before marriage.

Murugavel Janakiraman, founder and CEO of Matrimony.com, said as the population of Indians in the US continues to rise, there is a need for them to connect with individuals who resonate with their values and lifestyle.

“Many individuals we spoke to are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily. This app addresses this concern by enabling the users with the opportunity to cultivate a better understanding of their potential partners before taking the relation forward,” Janakiraman said.

MeraLuv claims to incorporate safety measures and prioritises user privacy with its advanced features. Each profile undergoes rigorous verification, and the app offers convenient voice note and chat functionalities, enabling seamless communication. Additionally, users can create their own bios thereby making it unique.

Indian Americans can register now and enjoy three months of subscription free. The complete functionality of the app will be available from March 2024.



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