This story is from December 18, 2019
Maruti Suzuki WagonR: Happy 20th birthday
NEW DELHI: The iconic and trusted Maruti Suzuki has completed 20 years in Indian market. First rolled out in 1999, WagonR, over the years, consistently featured among 10 top selling cars.
WagonR has been a repeat buy for over 25 per cent of its customers and a part of 24 lakh families.
Shashank Srivastava, executive director (marketing and sales), Maruti Suzuki India said, “We are delighted as we celebrate incredible and successful journey of two decades of WagonR. Creating a strong legacy of performance and utility, WagonR has kept pace with the changing times, in line with the needs and aspirations of customers.”
With one out of four customers of WagonR coming back for a repurchase, it reflects the strong brand appeal and customer affinity for the brand. We have not witnessed such customer loyalty for any of our other models. We thank our customers for their trust towards Wagon R, to make it a huge success.”
He added, “With the new 1.2 litre engine, WagonR has been made more powerful, spacious and stylish, appealing to newer and younger customers. Further, its acceptability is evident with the New WagonR crossing the sales milestone of one lakh within seven months of its launch.”
Shashank Srivastava, executive director (marketing and sales), Maruti Suzuki India said, “We are delighted as we celebrate incredible and successful journey of two decades of WagonR. Creating a strong legacy of performance and utility, WagonR has kept pace with the changing times, in line with the needs and aspirations of customers.”
With one out of four customers of WagonR coming back for a repurchase, it reflects the strong brand appeal and customer affinity for the brand. We have not witnessed such customer loyalty for any of our other models. We thank our customers for their trust towards Wagon R, to make it a huge success.”
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