Luxury properties continue to fly off the shelves in Delhi-NCR

NEW DELHI: The trend of luxury properties by the trusted companies being lapped up continues in Delhi NCR. India’s biggest real estate company, DLF, on Wednesday announced a sellout of its latest luxury offering in Gurgaon — DLF Privana North that has 1,152 four-BHK residences and 12 penthouses across six premium towers rising to a stilt plus 50 storeys, valued at Rs 11,000 crore within just one week. This is incidentally the tallest residential structures developed
by DLF to date.

Last month, Smartworld Developers and Tribeca Developers had said they had sold all 298 units in their Trump-branded residential project in Gurugram, each costing up to Rs 15 crore. And this March, Gurgaon had set a record when DLF sold 173 apartments worth Rs 11,816 crore in nine weeks at upcoming Dahlias — north India’s most expensive soon-to-be-launched condominiums.

The interest from NRIs continues to remain strong. In FY 2023, DLF generated $240 million in sales from NRI investors, representing about 14% of total sales. This rose to NRIs lapping up DLF’s worth $408 million in FY 2024. And in FY 25, this figure was $421 million. NRI buyers have accounted for 25% of sales in DLF Privana South (around $216.1 million), 27.8% in DLF Privana West ($180 million), and 14% in The Dahlias.

About Privana North sellout, DLF Home Developers' joint MD and chief business officer Aakash Ohri said: “The strong sales response reflects a clear, latent demand for DLF offerings, driven by the success of our past projects. We saw interest from buyers across India and around the world.”
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